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Case Study: b4films

Client: b4films
Industry: TV, Film, Video and Media Production
Location: International

The Client

b4films are an independent Scottish based TV and film production company who specialise in broadcast media including international productions for the BBC, ITV, SKY, National Geographic, Discovery, History Channel and other well know TV networks. b4films write, direct and edit a variety of media productions including corporate videos, TV commercials and are currently working on a new full length feature film called Between Weathers.

The Problem

b4films had an existing logo and various printed marketing materials. What they wanted was the design of all their marketing materials to reflect the level of quality and creativity that they had achieved through their various TV and film productions. b4films also deal with some of the world's best known TV Networks and visually needed their marketing materials to be the best.

The Solution

Although b4films had a strong logo it had not been utilised to it's full potential. The first step was a re-design of their existing business card and letterhead as often this was the first point of contact visually for the b4films team and the various TV networks and clients they were working with.

We then developed a range of printed and digital marketing materials which utilised the branding through consistent placement, use of fonts and colours and similar layouts across all their TV and film formats. This helped to build brand consistency and create a visual language unique to b4films and their various promotional TV and film formats.

The Outcome

Through use of the printed marketing materials and the b4films branding, b4films are now well recognised in the international TV and film industry with new productions currently underway in both the UK, Europe, UAE, Canada and America.

Services Provided

• Corporate Stationery
• Printed Marketing Materials
• Digital Marketing Materials
• Exhibition Materials
• Vechicle Graphics
• Creative Direction

What the client said

“Reid Advertising & Design worked closely with us on the design and development of our printed and digital marketing materials. They developed a consistent but eye catching style for the b4films literature which was not only creative but also managed to capture the quality and creativity of our various TV and film productions.”

Chris Brown, Partner, Managing Director

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