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Case Study: Wood Group

Client: Wood Group
Industry: Oil, gas, engineering and renewable energy
Location: International

The Client

Wood Group are a leading independent services provider to the global oil, gas and renewable energy sectors. They currently employ more than 34,000 people and operate in 50 countries.

The Problem

The Talisman contract team at Wood Group wanted to create a logo which could be used to represent the values and goals that the team associated with the contract. They also required a booklet and large format posters which could be used around the office which reiterated the key goals and values of the contract.

The Solution

We worked closely with the contracts team on what image would best represent the contract. After some careful research and feedback the contact team chose a tree which they felt represented strong foundations, growth, development and reliability all core values related to the contract.

We developed the final logo which was then applied to the various marketing materials including the posters and digital marketing materials for display on screen. We also produced a printed booklet which gave an overview of the project and the new symbol.

The Outcome

The final logo and marketing materials were all very well received by the contracts team and Talisman. Visually the symbol represented all the aspirations, goals and values of the contract. The posters serve as a reminder to the contracts team of the commitments they made to their client and have helped keep the message of providing a quality service visible to everyone.

Services Provided

• Brand Identity and Development
• Printed Marketing Materials
• Digital Marketing Materials
• Copywriting
• Creative Direction

What the client said

“Reid Advertising & Design provided WGPSN with a professional and efficient graphic design service. They assisted with the design and production of internal communication materials - a booklet, series of posters and logos to help rely feedback from a series of workshops. Thank you for all your hard work and look forward to working with you again.”

Francess O'Kane, Communications Focal Point, Talisman Contract, Wood Group PSN

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